Have you recently received an email from Google Analytics about upgrading your account?
This upgrade is a new set of innovations that improve the way data is collected and processed for your site. All Google analytics properties will soon be required to use the new Universal Analytics, so we think it is the best time to update so you can begin familiarizing yourself with the new technology. You won’t lose any past information – nothing will change with your account.
This upgrade is very similar to when Facebook updated the users’ profile page with a cover photo. Users were able to test it out o their profile pages before Facebook automatically updated every users profile to the same layout. You can try it first before it is made mandatory across the site.
Here are some benefits for upgrading to Universal Analytics:
- Connect multiple devices, sessions, and engagement data with the User ID
- New and more flexible data collection methods so you can track ANY digital device
- Simplified and more accessible configuration options
- Custom dimensions and metrics to collect data unique to your business
If you need assistance in updating your Google Analaytics account to Universal analytics, contact us today. There are only 2 steps, but step 2 can get somewhat technical, it involves changing your Google Analytics tracking code. We are here to help if you have any questions.